Discover Astrid Lindgren's Legacy: New Group Experience in Småland, Sweden
Uncover the World of Astrid Lindgren in Småland, Sweden
Cykla i Filmlandskapet Småland, in partnership with Astrid Lindgrens Näs in Vimmerby and Filmbyn Småland in Mariannelund, introduces an exciting new group experience celebrating the iconic author, Astrid Lindgren. Delve into her life, stories, and the landscapes that inspired her, promising an unforgettable journey through her legacy.
Recently unveiled to international tour operators, this immersive offering aims to provide profound insights into Astrid Lindgren's enduring influence. "The offer is aimed at groups who want to get to know Astrid Lindgren and her life, books and films a little better. Together we can offer a comprehensive experience with many unforgettable moments," remarks Sofia Johnsson, Managing Director of Astrid Lindgrens Näs.
Begin your adventure at Astrid Lindgrens Näs in Vimmerby, where the "Astrid Lindgren and the Power of Fairy Tales" exhibition, inaugurated in 2023, awaits. Guided tours offer exclusive access to Astrid's childhood home, the very place where her remarkable storytelling journey commenced. At Filmbyn Småland in Mariannelund, immerse yourself in the enchanting world of Astrid Lindgren's films, surrounded by authentic film sets and original props, unveiling captivating behind-the-scenes narratives.
"This collaboration meets the demand we see in the German market: gentle adventure combined with cultural experiences," observes Hanna Glans, International Project Manager at Småland Tourism. For those craving deeper cultural and natural experiences, additional activities beckon. Guided bike tours lead groups to iconic filming locations in Mariannelund, Katthult, and Bullerbyn, traversing picturesque Småland landscapes. Embark on a journey through Norra Kvills National Park, retracing Ronja's footsteps amidst the forests that fueled Astrid Lindgren's adventurous tales.
"The experience is suitable for curious, conscious and fun-loving travelers who want to combine knowledge and nostalgia with nature, culture and taste experiences. Together, we want to create more travel opportunities throughout the year and ensure that groups visiting Småland have unique, personal experiences," highlights Carina Eldåker, co-owner of Cykla i Filmlandskapet Småland. She underscores the flexibility of the offering, available throughout the year and adaptable to specific preferences.
As you traverse Astrid Lindgren's Småland, immerse yourself not only in her literary universe but also in the creation of enduring memories, amidst the enchantment of storytelling, nature's embrace, and cultural immersion.